ACORN, Tiger Woods and Toyota each tripped and fell, spiraled out of
control, responded poorly, and paid dearly.
The one common
thread connecting them is that, as they rose to great success, no one
within their organizations asked - "How do we respond when, not if, but
when something goes wrong and there's a serious problem?" ACORN, Tiger
and Toyota are proof that suffering a crisis is not a matter of "if" but "when" for any organization or celebrity.