4 Ways to Increase Networking Effectiveness

Throughout any given week we attend a number of netWORKing functions. For some of us, we are excited about the prospect of meeting our next great referral source, customer, friend, etc. and for others it is viewed as a necessary evil.

I will tell you that I have attended countless netWORKing events over my career. From those countless events, what I have come to realize is that netWORKing has proven time and time again to be the most valuable use of my time in terms of return—and I am not just talking in monetary terms here. I love networking events because they are almost always full of like-minded individuals who are there for the same reasons I am…to meet other leaders in their industry who can help. And if you do your homework and go to the right events, you will meet people that you can either learn from in some way or help in another.

The big reason why networking events aren’t successful for a lot of people is because they try to use the platform for the wrong reason(s). NetWORKing events aren't about how many business cards you hand out/collect or how many sales pitches you gave. NetWORKing is about being genuine and authentic. It's about building trust, relationships, and seeing how you can help others. You should use these opportunities to get to know your top prospects better...not to try and meet every soul in the auditorium or close deals.

So, how do you increase your netWORKing effectiveness? Here are 4 simple tips to better netWORKing:

1. Set Goals. Know who you want to meet, what you would like to accomplish from the interaction, and what you are going to offer that may help them…not you.

2. Be Interesting! Sounds simple enough but it isn’t for a lot of people. If you want to be interesting the easiest way to do that is to be interested in the person or persons you visit with. Make the conversation about them and not you. By doing so it shows that you are a conversationalist and not a pushy salesperson.

3.Ask only open-ended questions. It opens discussion and it reinforces that you are interested.

4.Follow up immediately with each person you connect with. Pick up the phone, write a handwritten note but whatever you do DON’T email. It’s cold, it’s impersonal, and chances and it doesn’t reinforce that you are interesting.

Views: 6


You need to be a member of InHouston to add comments!

Join InHouston


Click Here For Jobs Listings


This Month: [open]

Previous Recent Sponsors:

Cafe Monteverde

Featured Non-Profit:

Charity Cup

[more info here]


NEW Become a Sponsor

Latest Latest Activity on InHouston Feed Featured Blog Articles on InHouston

Add a comment to any profile you are viewing now

Working Capital

Need Cash To Grow?
B2B Company?
Request More Info


All Blog Posts


Latest Activity

Sanford H. Sellers updated their profile
Jan 18
Sanford H. Sellers liked Sanford H. Sellers's profile
Jan 18
Rick Barras updated their profile
Oct 1, 2020
CLAUDIA STAUDT SEIGLER updated their profile
Mar 4, 2020
Preston Naquin updated their profile
Jan 31, 2020

Featured Member
Gail Stanart left a comment for Eric Standlee
"Thanks for originating this site. "
Dec 28, 2017

Eric Standlee left a comment for Gail Stanart
"Welcome to the site"
Dec 23, 2017
Attorney Mark W. Bennett posted a status
Sep 5, 2017




© 2021   Created by Eric Standlee.   Powered by

Badges  |  Report an Issue  |  Terms of Service