How to Measure Your Online Marketing Efforts

We are presenting a seminar on Online Marketing as part of the Business Success Seminar series conducted by Lone Star Small Business Development Center and the Lone Star College-Cyfair. This is a FREE event that’s geared towards educating you on successfully measuring Website MarketingSocial Media Marketing and Search Engine Optimization marketing efforts to create effective ways and streamline strategies to grow your business.


Lone Star Small Business Development Center & Lone Star College-CyFair


You can’t improve what you don’t measure. Are you struggling to measure all your online marketing efforts? Do you know the ROI on the efforts and strategies?


As a small business owner we spend time and money in creating various online marketing strategies to create bigger exposure, branding and to generate leads and interests. The biggest challenge in this process is to see what’s effective, and what’s not working. It’s important to spend the time and money efficiently by adjusting the approach, and procedures to leverage marketing strategies to impact sales and bottom line and to be successful.

Define – Measure – Analyze – Improve – Control (Six Sigma Cycle)


Lone Star College-CyFair Library – Room 131
9191 Barker Cypress Road
Cypress, TX

Date: Wednesday, October 5 · 7:30am - 9:00am


Topics covered (Plan-Do-Check-Act Cycle):

  • Campaign analysis
  • A/B testing
  • Keywords analysis
  • Website & Blog analytics
  • Social Media analytics (Facebook, Twitter, LinkedIn, YouTube, Slideshare)
  • Reputation management
  • Monthly consolidated reports
  • Quarterly strategy and adjustments

How to Measure Your Online Marketing Efforts
How will attendees benefit from the program?
By learning more about measuring business marketing strategies and ROI to build effective and efficient procedures to build successful business.


Who should attend?
Suitable to all business owners and employees with all experience levels. The seminar offers introductory and intermediate level information. Anyone interested in learning more on how to optimize their marketing efforts to build branding, networks and business.


Are you on Social Media? You can RSVP to the event on FacebookLinkedIn or Tweet it.


Forward this information to your friends as they might be interested in attending too. Bring all your related questions. Please let me know if you need further information. Look forward to seeing you at the seminar.


Sponsored by Small Business Development Center and the Lone Star College-Cyfair library. Call 281.290.3214 for more info. Location Map.

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