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As Social Media gains popularity and with more customers becoming web oriented, it has become crucial for attorneys to have effective online presence.
Shoppers are combining Search and Social Media to make their buying decisions. According to the analysts, 86% of consumers use Search engines and Social media when looking for Lawyers.
Legal services are one of the most critical and important decisions for the customers. Hence, most customers spend considerable amount of time to research and get recommendations on Social networking sites before hiring a lawyer. Customers are using the Law firms’ Websites, and their Social Media presence to compare services before making a decision. Firms without professional and functional web sites are at a grave disadvantage in this market.
In this online world, perception is everything. The perception of the “best” hair dryer sells the product. Company websites with quality can directly influence the consumer’s confidence and their purchasing behavior. When customers see a professional grade website they are more likely to have a positive connection with the company to do business with them. A bad website could be a turn off to the potential customers driving them away to look for the services elsewhere.
The firms with fully-functional websites have better conversion rates. The constant content updates in Website, Blog and Social Media creates Search Engine Optimization (SEO) resulting in better ranking on Google so they could be found easier, thus attracting new clients. This directly helps the legal companies reach their marketing goals and sales targets.
It is imperative that the Law firms need to allocate reasonable Online marketing budgets to create awareness about their brand through Websites, Blogs, and Social networking. Many Law firms and Attorneys are getting with the time and jumping on the bandwagon to build their business. Are you one of them?
Hear how Teresa De Ford, Partner, Attorney from Rathwell De Ford & Wallison, The Woodlands Law feels about this new way of presenting their Law firm services online.
So , why wait? Make the best impression to your prospective clients on the web.