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Branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products; certainly a sufficient definition for the business world circa 1970. You’ve come a long way, branding. From the 24 hour live news cycle to the $3.5 million dollar average price tag on a 30-second Super Bowl commercial, the internet hasn’t merely revised the book on social and business climes but has written an entirely new marketing encyclopedia. Keep an eye out for Marketing Depot in the upcoming weeks as we explore branding, or as we prefer to call it, neo-contemporary marketing. What can it do for you and your bottom line?